When designing logos, I start by collecting all the essential information required and expected by the client. It’s important for every designer to understand the purpose, mission and objective of the company and get a solid understanding of the design outline.
Logos are an important tool for any business. It is placed in various media and marketing materials for multiple purposes. A logo does not necessarily have to be flamboyant and/or dazzling aesthetically; a simple and concise logo that conveys the intended message is what significantly matters, and effective as well. A great logo should be easy to remember and visually represent what your company stands for.
In this article I will talk about the linear process of creating a logo from my personal style and technique. There are various methods and steps required to complete the branding development but I will only be covering the basic principles every designer should follow. Read More