Creating a Brand Style Guide for your company
It’s important to keep all marketing materials aligned within your brand strategy when presented to the public. Any visual communication piece that includes the use of logos, colours, fonts and photos should be accumulated into a book or document. A Brand Style Guide contains a set of rules and serves as a guide for the designer on how every element should be used to create perfect marketing materials that are aligned with your brand strategy. Read More
When designing logos, I start by collecting all the essential information required and expected by the client. It’s important for every designer to understand the purpose, mission and objective of the company and get a solid understanding of the design outline.
Logos are an important tool for any business. It is placed in various media and marketing materials for multiple purposes. A logo does not necessarily have to be flamboyant and/or dazzling aesthetically; a simple and concise logo that conveys the intended message is what significantly matters, and effective as well. A great logo should be easy to remember and visually represent what your company stands for.
In this article I will talk about the linear process of creating a logo from my personal style and technique. There are various methods and steps required to complete the branding development but I will only be covering the basic principles every designer should follow. Read More
So you want to be unique and stand out from your competitors? Now is the time. Every business at any size is starting to develop their brand, branding is an ongoing process, overtime you may need to take a step back and see the current branding in your business. Does it still fit within your target market? Does the brand represent what you do? or perhaps it might need a little tweak to make it more suitable? Maybe it’s the time again to do a review and some research on how far you understanding the brand for your business. Read More