Author - yohendro

What is Content Marketing?

What is Content Marketing?

You’re probably trying to figure out on how to create a content that is engaging and unavoidable to your target audience. That’s when you need a content marketing strategy to improve your content visibility in digital space.

First of all, what is content marketing?

Content Marketing is a technique and strategic marketing approach that will help you to create a powerful content that is valuable and relevant to your target audience.

Meanwhile, choosing the right channels is also as important as creating relevant content to attract and retain a clearly-defined audience to deliver business value.

Why you need content marketing?

Through content marketing any businesses like yours can build a strong foundation and long-term planning aspects in content creation.

It is made to ensure that every contents produced and published are aligned with your business goals.

The other reason why content has becomes one of the key tools to your marketing success, is because the internet has changed the customer journey and revolutionized consumers buying behavior.

In the past, when a potential customer sees your billboard or brochure on the street, they will call your sales team/office to find out more or make a deal with what you’re offering.

Today, when someone needs your service or product, the first thing they will do is trying to find out about you through Google search.

They will be expecting to find a valuable information about your service/product, customer reviews and much more on the internet.

According to the Content Marketing Institute, 70% of B2B marketers in North America will increase the number of content creation this year 2017.

This proofs that more and more people are relying on the internet to find a product or service information before making any purchases or services with your business.

With so many social media and digital publishing platforms available, everyone can easily become a publisher and advertisers, as a result, the digital space becomes very noisy.

To be trusted, you need to provide them with the information they need , once they feel the trust to your company after doing their own research, you’ll have a higher chance to convert them to be a customer.

To make it clear, below are the 4 basic stages of today’s customer journey:

Awareness

At this stage, your customer may not aware of the solutions that you offer, so creating awareness will help them to identify you.

Research

Once they’re aware of your product/service, most likely they will do further research, they will educate themselves and see if the solutions that you offer will fit their needs.

Consideration

At this point, the customer might want to check out your competitor to see if they’re getting the best product/service at best price.

Buying/Conversion

Now, the customer is ready to purchase your product/service. This means they might purchase your product or make a further contact.

The targeted audience is in control of the decision-making, so you better make sure that you have all the information they need, and positioned your company as a trusted resources.

This is where the Content Marketing playing an important role, it helps businesses to create a quality content. By quality, it is not about a well-written article, what I mean is the relevancy of the information that you put up on the internet will bring real value to the future clients.

 

What is Google’s Hummingbird?

What is Google Humminbird?

What is Google’s Hummingbird?

Hummingbird is a search rank system uses by google to filter the SERPs from low quality content.

This ranking system is empowering users to get better and faster results through “Conversational Search“.

Uh-oh? What is Conversational Search? It is when people do search queries by voice on Google through devices. It focuses on the meaning behind the words and uses the sentence in context.

This has changed the way people are doing searches. Previously the keyboard was the only tool that was available.

 

chrome_ok_google - Yohendro

 

Let’s do a little demonstration. Activate the voice search on your device, then speak to Google:

Ask a question, lets try – “how old is Donald Trump?”

Hummingbird - Search

It will reply back to you and additionally provide you with search results.

Without starting a new voice search, you can ask Google straight away – “who is his wife?”

Hummingbird - Search

Google will automatically refer back to Donald Trump, then provide you with further information about his wife.

Cool! It feels like the Google search understand what you’re referring to.

So, what does it mean for the content creators?

The Hummingbird algorithm changed the way search optimisation works.

Did you notice that Google will provide you with information cards rather than a link of sites that you can click?

Hummingbird - Information Cards

That’s the future of web search, Google will prioritize the information cards first, then other web pages will follow.

You see, Hummingbird is not really made for your website, it is for the people who are trying to search for specific answers.

Google have those answers, so why people would need to look for further information on other links?

It is time to rethink for another strategy!

We have worked so hard to compete with other websites on SEO, and it is achievable.

But, with Google has step into the information ring? I will rethink again…

To tackle this situation, you need to keep creating original, unique and a wider context in more conversational type of contents.

The more entrance points a website has, the greater the opportunity there is of getting more traffic to that site.

The Hummingbird search rank system is always looking for useful information, gets straight to the point and is conversational.

So when you are starting to create new content, here is the checklist:

  • Create an indepth topic of the content and avoid generic content
  • Create content that is at least 350 words or more
  • Create content that is appealing to readers, do not create a content just for the sake of SEO
  • Continue to post new content regularly on your website

Promote Your Brand On Social Media

Promote Your Brand On Social Media

Do you have a product or service that you want to promote in Social Media? But you don’t know where to start?

Social media has revolutionised the way we do marketing, now we have so many choices of social platforms available, lots of businesses jumping online, and most of us are using social media to check out status, friends and news multiple times a day, therefore publishing a Facebook page, signing up for a Twitter and Instagram account are essential for your brand. Read More

Rock Your Brand With Instagram

As a graphic designer who loves branding, there is no doubt that I choose Instagram as one of my favorite social media platforms. Today, visual content is more important than ever, Instagram is one of social media platforms that empower visual content, but making a captivative Instagram profile and producing high quality graphic can be difficult. Ideally, you want to create original content where others will like and comment on your post. Read More

Google Analytics – Glossary of terms

Understanding your visitor behaviour

Google analytics is a free web analytics program that provides useful data and information, it records a traffic, conversion and goal of a website. Google Analytics is powerful for marketers  to find insightful reports of any website activities, the program has a lot of terminology that is hard to understand for beginner, so before you go further, it is essential to understand each terminology, so that you can use the program comfortably. Read More

Understanding Your Brand

Understanding Your Brand

So you want to be unique and stand out from your competitors? Now is the time. Every business at any size is starting to develop their brand, branding is an ongoing process, overtime you may need to take a step back and see the current branding in your business. Does it still fit within your target market? Does the brand represent what you do? or perhaps it might need a little tweak to make it more suitable? Maybe it’s the time again to do a review and some research on how far you understanding the brand for your business. Read More

The Red Colour

The Red Colour - Yohendro Kliwandono

Red symbolises a variety of things in different countries. In Asia red is used to signify good luck, celebration, money and so on. Red is very high visibility, in fact on the road we use red on stop signs and traffic light. On billboards, using red is far more eye catching compared to the rest of the colour range. Successful companies such as Coca cola, KFC, Vodafone and Virgin successfully catches our eyes with their billboard campaign also the red colour gives an extra boost of an energetic, exciting and vibrant company. Read More