What is Content Marketing?

What is Content Marketing?

You’re probably trying to figure out on how to create a content that is engaging and unavoidable to your target audience. That’s when you need a content marketing strategy to improve your content visibility in digital space.

First of all, what is content marketing?

Content Marketing is a technique and strategic marketing approach that will help you to create a powerful content that is valuable and relevant to your target audience.

Meanwhile, choosing the right channels is also as important as creating relevant content to attract and retain a clearly-defined audience to deliver business value.

Why you need content marketing?

Through content marketing any businesses like yours can build a strong foundation and long-term planning aspects in content creation.

It is made to ensure that every contents produced and published are aligned with your business goals.

The other reason why content has becomes one of the key tools to your marketing success, is because the internet has changed the customer journey and revolutionized consumers buying behavior.

In the past, when a potential customer sees your billboard or brochure on the street, they will call your sales team/office to find out more or make a deal with what you’re offering.

Today, when someone needs your service or product, the first thing they will do is trying to find out about you through Google search.

They will be expecting to find a valuable information about your service/product, customer reviews and much more on the internet.

According to the Content Marketing Institute, 70% of B2B marketers in North America will increase the number of content creation this year 2017.

This proofs that more and more people are relying on the internet to find a product or service information before making any purchases or services with your business.

With so many social media and digital publishing platforms available, everyone can easily become a publisher and advertisers, as a result, the digital space becomes very noisy.

To be trusted, you need to provide them with the information they need , once they feel the trust to your company after doing their own research, you’ll have a higher chance to convert them to be a customer.

To make it clear, below are the 4 basic stages of today’s customer journey:


At this stage, your customer may not aware of the solutions that you offer, so creating awareness will help them to identify you.


Once they’re aware of your product/service, most likely they will do further research, they will educate themselves and see if the solutions that you offer will fit their needs.


At this point, the customer might want to check out your competitor to see if they’re getting the best product/service at best price.


Now, the customer is ready to purchase your product/service. This means they might purchase your product or make a further contact.

The targeted audience is in control of the decision-making, so you better make sure that you have all the information they need, and positioned your company as a trusted resources.

This is where the Content Marketing playing an important role, it helps businesses to create a quality content. By quality, it is not about a well-written article, what I mean is the relevancy of the information that you put up on the internet will bring real value to the future clients.


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Yohendro Kliwandono is an enthusiast in branding, marketing strategies, and graphic design.