The Red Colour

The Red Colour - Yohendro Kliwandono

Red symbolises a variety of things in different countries. In Asia red is used to signify good luck, celebration, money and so on. Red is very high visibility, in fact on the road we use red on stop signs and traffic light. On billboards, using red is far more eye catching compared to the rest of the colour range. Successful companies such as Coca cola, KFC, Vodafone and Virgin successfully catches our eyes with their billboard campaign also the red colour gives an extra boost of an energetic, exciting and vibrant company.

On the other hand, red can be associated with Danger, warning, stress and anger. Have you ever opened your electricity bill and see the red text saying URGENT or PENALTY? how do you feel? stressed? If yes, the heavy, bold red font colour clearly conveys the warning message demanding immediate action.

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Yohendro Kliwandono is an enthusiast in branding, marketing strategies, and graphic design.